Start Over London, Saturday 3 October, for Sir Marco Robinson. The account opened on 1 Oct 2026, so this covers its first 22 hours of delivery (1 Oct 9am to 2 Oct 7am, London time). Judged on free-ticket registrations, the event's money step.
The ads are pulling. The money is lost around them. People click at 2.1%, and 38% of the people who see the page register, at $18.95 per registration. But only 39 of 152 clicks (26%) ever loaded the page. The account was also switched off for 7 hours on launch day by a failed payment, and server-side tracking has sent zero events since 30 Sep. This account is two days old with 15 registrations, so treat every number here as an early read, not a verdict.
There is no weekly trend yet, because the account is two days old. Two shorter charts show where delivery and tracking broke. Left: spend per hour. The account was paused by Meta for a failed payment from 3pm to 10pm on launch day, so 7 hours of the first day bought nothing. Right: server-side events reaching the pixel per day. They stopped on 30 Sep, the day before this campaign launched.
Step by step, over the account's life. One drop is abnormal: three in four people who click never see the page load. Everything after that is strong. Of the people who do see the page, nearly two in five register.
One ad, one destination. Every page below was loaded and read on 2 Oct. All return 200 and carry the right pixel. Here is what each step does, what holds people back, and what was checked and ruled out.
One campaign spent in the last 30 days: "MR-SOM | Start Over London Oct 3 | Website Leads", one ad set (London plus 50 miles, ages 21 to 65, $500 a day, ends 9am on 3 Oct) and one flexible ad with 3 videos, 2 texts and 2 headlines. Below it, the split by video and by age, judged on registrations.
| Line | Type | Spend | Clicks | Page views | Regs | $ / reg | Verdict |
|---|---|---|---|---|---|---|---|
| Start Over London Oct 3 | Campaign | $284 | 152 | 39 | 15 | $18.95 | KEEP |
| Video 1 (…893360) | Video | $235 | 136 | 15 | 4* | n/a | LEADER |
| Video 3 (…375380) | Video | $29 | 7 | 2 | 1* | n/a | WEAK |
| Video 2 (…188381) | Video | $20 | 9 | 0 | 0* | n/a | WEAK |
| Ages 35 to 44 | Audience | $58 | 41 | 9 | 5 | $11.61 | BEST |
| Ages 45 to 54 | Audience | $107 | 50 | 16 | 6 | $17.76 | KEEP |
| Ages 55 to 64 | Audience | $67 | 36 | 10 | 2 | $33.46 | WATCH |
| Ages 21 to 34 and 65+ | Audience | $54 | 25 | 4 | 2 | $26.85 | WATCH |
| Platform | $163 | 94 | 20 | 8 | $20.37 | KEEP | |
| Platform | $117 | 58 | 19 | 7 | $16.75 | KEEP |
* Meta only splits 5 of the 15 registrations down to a single video, so per-video cost is not shown. On clicks, Video 1 carries the ad: 83% of spend and 136 of 152 clicks at a 2.3% click rate, against 1.5% and 0.9% for the other two. $20 (7% of spend) went to Video 2, which produced no page views and no registrations.